Create WeChat Mini Programs for 

Chinese tourists traveling in South East Asia

August 2-3

Singapore

$34,000 prize pool 

What are Mini Programs?

 

WeChat Mini Programs are what makes the ecosystem more powerful. With more than 1 million Mini Programs on the market covering 200 categories and more than 200 million daily users, Mini Programs have become the source of doing almost everything in China. From ordering food to finding love, Mini Programs cover a wide range of services and needs of hundreds of millions of WeChat users every day.

What is the WeChat Developer Challenge?

 

A two-step operation initiated by Tencent to develop Mini Programs based on current challenges faced by their partners. The overall goal is for these Mini Programs is to address the needs of Chinese travelers in SEA.  

Select the partner challenge that you want to focus on:

Partner Challenges

Accelerate your business with
the WeChat Developer Challenge

Build a Mini Program that will reach 1 billion WeChat users 

Secure business opportunities 

with WeChat partners

Receive personal coaching
from Tencent Experts

REGISTERATION CLOSED

How can we pamper travelers' needs throughout the entire journey and encourage post-arrival expenses? 


CHALLENGE: Leverage Mini Programs to communicate RWS as an integrated resort to travelers and encourage post-arrival expenses to link up all the business units in the RWS system.

Resorts World Sentosa Challenge

LEARN MORE

How can we empower tourists with access to local ride-hailing services when traveling overseas?


CHALLENGE:  Create an integrated solution with which international tourists can easily hail transport rides with Grab, without having to download a new app or a separate Grab app.

GRAB Challenge

LEARN MORE

How can we enhance the Attendee Experience at business and lifestyle events both in the digital and physical worlds?


CHALLENGE: Leverage WeChat to hyper-personalised and enhance the attendee experience at business or lifestyle events in Singapore.

SACEOS Challenge

LEARN MORE

How can we create a more engaging air travel experience?


CHALLENGE: Leverage the WeChat ecosystem to make the Singapore Airlines mobile experience more socially engaging.

Singapore Airlines Challenge

LEARN MORE

LEARN MORE

How can we establish a new ecosystem base on WeChat for APAC regions?


CHALLENGE:  Establish a strong platform base on WeChat to support tourists in APAC regions, manage cross-border data flows in accordance with China Cyber Security Law (CSL) and GDPR and support both travel retail and normal sales.

L' Oréal Challenge 

LEARN MORE

How can we create a Chinese-friendly customer journey? 


CHALLENGE: Create a solution that will allow us to launch our booking engine in China, collect payments and transfer them out of China, as well as provide a platform for us to engage with tourists throughout the customer journey. 

Resorts World Genting Challenge

Two-step operation to launch your WeChat Mini Program

<STEP 1>

Bootstrap your WeChat Mini Program in 3-4 weeks during the online development phase 

  • Study the problem statement and prepare for development
  • Develop your Mini Program 
  • Get coaching from WeChat experts and partners
  • Attend webinars 
  • Gain direct access to WeChat resources 
  • Complete team project page

JULY 1 - JULY 31

ONLINE

Showcase your Mini Program in Singapore

AUGUST 2 - AUGUST 3

SINGAPORE

  • Showcase your Mini Program to WeChat partners and customers for a chance to be one of the top 6 selected to attend Day 2 (August 3rd)
  • Benefit from business opportunities with big players in the WeChat ecosystem
  • Attend a mini-conference with industry experts and business executives

<STEP 2>

Who can join the challenge?

WeChat resources to get you ready for the challenge

Professional Developer Agencies

Startups

Registered Entities

CAMBODIA - INDONESIA - LAOS - MALAYSIA -
MYANMAR - GREAT CHINA - PHILIPPINES -
SINGAPORE - THAILAND - VIETNAM - BRUNEI...

Registered entities 

from South East Asia 

are invited to join!

SIMPLE TUTORIALS FOR

SMALL PROGRAMS

DEVELOPER 

WIKI

STUDY RESOURCES

Access online classes to develop your first Mini Program

Learn more

If you're located outside of Singapore, you have the opportunity to receive a travel stipend worth $1,000. 


Contact our team to see if you qualify!

REGISTRATION CLOSED

Prize Pool

The top 6 selected Mini Programs will all win cash prizes as follows: 

1st Place
$10,000

2nd Place
$8,000

3rd Place
$5,000

4th Place
$3,000

5th Place
$3,000

6th Place
$3,000

Public vote winner
$2,000

Even if you don't walk away with one of the prizes listed above, you'll still have the chance to benefit from the following opportunities if your Mini Program is aligned with the challenge criteria: 

  • Join the WeChat Ecosystem
  • Receive certification as a WeChat expert to add to your portfolio or website
  • Showcase your Mini Program to industry giants

Suntec Singapore Convention & Exhibition Centre,

Suntec City,

1 Raffles Blvd, 

Singapore, 

039593

Location

Who can join?

   • Professional Developer Agencies

   • Startups

   • Registered Entities


When is the deadline to apply for the challenge?

June 30th


Do I need to know a specific programming language to participate in the challenge?

Mini Programs have to be developed using a JavaScript framework developed by Tencent. Developers have to write wxml, wxss, and leverage this framework for all the development. 


What is the official language of this event? 

English 


Do I have to develop my Mini Program in the Chinese language?

Yes, it will need to be developed in Chinese. Translation services will be available upon request. 


How many Mini Programs will be selected to showcase at the Singapore event?

30 Mini Programs will be selected at the end of the online development phase;  attend the showcase event in Singapore; whereafter, a final selection of 6 Mini Programs will be invited back to the second day of the event (August 3rd) for the awards ceremony.


I already have an existing Mini Program, can I tailor it to a partner challenge? 

Yes 


FAQ's

Partners

Organised by

Special thanks

Media partners

Contact

wechatdeveloper@tencent.com