WeChat Mini Programs are what makes the ecosystem more powerful. With more than 1 million Mini Programs on the market covering 200 categories and more than 200 million daily users, Mini Programs have become the source of doing almost everything in China. From ordering food to finding love, Mini Programs cover a wide range of services and needs of hundreds of millions of WeChat users every day.
What is the WeChat Developer Challenge?
A two-step operation initiated by Tencent to develop Mini Programs based on current challenges faced by their partners. The overall goal is for these Mini Programs is to address the needs of Chinese travelers in SEA.
Select the partner challenge that you want to focus on:
Accelerate your business with the WeChat Developer Challenge
Build a Mini Program that will reach 1 billion WeChat users
How can we pamper travelers' needs throughout the entire journey and encourage post-arrival expenses?
CHALLENGE: Leverage Mini Programs to communicate RWS as an integrated resort to travelers and encourage post-arrival expenses to link up all the business units in the RWS system.
Resorts World Sentosa Challenge
How can we empower tourists with access to local ride-hailing services when traveling overseas?
CHALLENGE: Create an integrated solution with which international tourists can easily hail transport rides with Grab, without having to download a new app or a separate Grab app.
How can we enhance the Attendee Experience at business and lifestyle events both in the digital and physical worlds?
CHALLENGE: Leverage WeChat to hyper-personalised and enhance the attendee experience at business or lifestyle events in Singapore.
How can we create a more engaging air travel experience?
CHALLENGE: Leverage the WeChat ecosystem to make the Singapore Airlines mobile experience more socially engaging.
Singapore Airlines Challenge
How can we establish a new ecosystem base on WeChat for APAC regions?
CHALLENGE: Establish a strong platform base on WeChat to support tourists in APAC regions, manage cross-border data flows in accordance with China Cyber Security Law (CSL) and GDPR and support both travel retail and normal sales.
L' Oréal Challenge
How can we create a Chinese-friendly customer journey?
CHALLENGE: Create a solution that will allow us to launch our booking engine in China, collect payments and transfer them out of China, as well as provide a platform for us to engage with tourists throughout the customer journey.
Resorts World Genting Challenge
Two-step operation to launch your WeChat Mini Program
Bootstrap your WeChat Mini Program in 3-4 weeks during the online development phase
Study the problem statement and prepare for development
Develop your Mini Program
Get coaching from WeChat experts and partners
Gain direct access to WeChat resources
Complete team project page
JULY 1 - JULY 31
Showcase your Mini Program in Singapore
AUGUST 2 - AUGUST 3
Showcase your Mini Program to WeChat partners and customers for a chance to be one of the top 6 selected to attend Day 2 (August 3rd)
Benefit from business opportunities with big players in the WeChat ecosystem
Attend a mini-conference with industry experts and business executives
Who can join the challenge?
WeChat resources to get you ready for the challenge
Professional Developer Agencies
CAMBODIA - INDONESIA - LAOS - MALAYSIA - MYANMAR - GREAT CHINA - PHILIPPINES
- SINGAPORE - THAILAND - VIETNAM - BRUNEI...
The top 6 selected Mini Programs will all win cash prizes as follows:
Public vote winner $2,000
Even if you don't walk away with one of the prizes listed above, you'll still have the chance to benefit from the following opportunities if your Mini Program is aligned with the challenge criteria:
Join the WeChat Ecosystem
Receive certification as a WeChat expert to add to your portfolio or website
Showcase your Mini Program to industry giants
Suntec Singapore Convention & Exhibition Centre,
1 Raffles Blvd,
Who can join?
• Professional Developer Agencies
• Registered Entities
When is the deadline to apply for the challenge?
Do I need to know a specific programming language to participate in the challenge?
What is the official language of this event?
Do I have to develop my Mini Program in the Chinese language?
Yes, it will need to be developed in Chinese. Translation services will be available upon request.
How many Mini Programs will be selected to showcase at the Singapore event?
30 Mini Programs will be selected at the end of the online development phase; attend the showcase event in Singapore; whereafter, a final selection of 6 Mini Programs will be invited back to the second day of the event (August 3rd) for the awards ceremony.
I already have an existing Mini Program, can I tailor it to a partner challenge?
As a leading integrated resort, RWS offers attractions/hotels/food and beverage, etc., to travelers from all over the world, Chinese travelers account for a major source of attendance each year.
RWS wish to leverage Mini Programs to engage travelers from pre-arrival to post-arrival journey, including point of interest information, reviews, tips, on-site purchase of services.
How can we communicate RWS as an Integrated Resort to travelers?
How can we encourage post-arrival expenses to link up all the Business Units in the RWS system?
Grab, as the leading ride-hailing platform in 8 countries across SEA, believes everyone should have seamless access to transportation, including international travelers. Over 20 million Chinese tourists travel to SEA each year and Grab aims to provide them with ride services with or without the need to download a new app.
Focusing on hotel guests:
How can we create an integrated solution with which international/Chinese travelers/tourists can easily and conveniently hail transport rides with Grab without having to download a new app/a separate Grab app?
In 2019, 19 million visitors are expected to travel to Singapore. Around 15% of these visitors come for business and lifestyle events, i.e., BTMICE: short for business travel and meetings, incentive travel, conventions, and exhibitions.
BTMICE visitors tend to spend more when they visit Singapore and is hence an important pillar of the economy.
As the competition for events heats up throughout the region, it has become vital to enhance the experience of these visitors when they attend the respective events, as well as their overall stay in Singapore.
Some potential areas to look at include:
Ability to quickly find event information (agenda, speakers, exhibitors, attendees, venue)
Provide a seamless check-in experience at an event
Business matching - ability to match and suggest vendor or partners based on attendee criteria; thereafter, facilitation of time, date and meeting places
Push notifications/QR code ticketing for special events
View live broadcasts or recorded presentations
Provide contextual information/ads based on the location and profile of an attendee
Make it easier for attendees to find friends and discover new contacts to network with at an event
Make it easy to get feedback from attendees throughout (and after) an event to be able to measure their experience
Make it easy for attendees to discover retail shops, restaurants, bars, and attractions that they may be interested in during their stay in Singapore
Singapore Airlines is porting basic features of its mobile app such as flight booking, online check-in, etc., onto WeChat as a Mini Program. With WeChat being a hugely popular social media platform, Singapore Airlines wants to inject social media elements into its Mini Program.
Singapore Airlines is aiming to launch a Mini Program by the end of the year. Contestants can assume that it would have most of the capabilities of the Singapore Airlines Mobile App, and then propose new features leveraging the WeChat ecosystem.
The number of Chinese tourists is increasing significantly. According to a report in 2018, the number of Chinese tourists reaches 130 million per year. This offers a great opportunity for leaders in the tourism industry, and L’Oréal APAC is aiming to get ahead of the trend and provide a more customer-centric service for tourists in APAC regions such as KR, JP, HK, SG, THAI, ML, etc.
Solutions should answer the following:
How can you establish a strong platform base on WeChat to support tourists in APAC regions?
How can we manage cross-border data flows in accordance with China Cyber Security Law (CSL) and GDPR?
How can we support both travel retail and normal sales?
Everyday, an average of 5,000 people arrived at Kuala Lumpur International Airport from Mainland China. About 1/3 of that visits Resorts World Genting either on a day trip or a one night stay. They could either be Free Independent Travelers (FIT) or part of a tour group.
While we have captured the majority of the tour groups, thanks to our relationship with the tour operators, we have difficulties attracting the FIT. Our website is not stable and not optimised for mainland China due to the firewall issue, and our WeChat OA can only capture them when they are already in the property -- which is too late. We want to engage with every FIT traveling to Malaysia from the very beginning of their planning stage.
While we have 1/3 of the Chinese tourists, we want to acquire more independent travelers and reduce our dependence on tour groups.